Target Audience: A group of people or person you are advertising to
Message: To text
Work Ethic:The principle that hard work is rewarding
Employability skills: Range of abilities developed throughout your lifetime
20/20 rule: Rest every 20 mins, look at something 20 feet away for 20 secs
Right-To-Know Laws: A federal law that requires businesses to inform the buyers of any harmful ingredients if they are using any in their products
Symbol: A symbol is a thing that represents and stands for something
Icon: An icon is a representative symbol known all around the world
Vector-based graph: A vector-based graph is a graph made by a vector-based program
Specifications of a project: The specifics that are required of one's project
Dialog box: A box or shape that indicates speech
Palette: A range of colors
Guidelines: A general rule or step
File Extensions: A group of letters occurring after a period in a file name, indicating the format of the file.
Contextual Menu: A pop-up menu in a graphic user interface that appears with user interaction, like a right mouse click.
Clipping mask: A shape that masks other objects so that the areas lying within the mask are visible.
Hue: A color or shade of a certain color
Primary colors: A group of colors that mix to form secondary colors.For example, red and blue (primary colors) makes purple (secondary colors)
Secondary Colors:Colors formed from primary colors
Tertiary Colors: Colors formed from secondary colors
Neutral colors: Colors that are not bold and match well with many and most colors.
Color Schemes:A specific arrangement or combination of colors
Complementary: Combining in a way that emphasizes and enhances each other
Analogous :Corresponding in a particular way or form
Triadic :Consisting of or having three parts or three closely related things
Monochromatic: Containing only one color
Cool Colors :Colors that are calm and soothing. They can be hues of blue, green, blue violet, and gray
Warm Colors :Colors that are vivid and bold in nature. They can be hues of red, yellow, brown, and tan
Subtractive Primary Colors:The colors cyan, magenta, yellow and black (CMYK)
Additive Primary Colors:The colors that make up white light. They are the colors red, green and blue (RGB)
Typography: The appearance of printed and typed matter
Typeface: A design for a set of characters (ex. Times New Roman, Impact, Helvetica)
Serif: A short line that stems from and at and angle to the upper and lower strokes of a letter
Body type: The font commonly used for text of a piece of printed matter
Display type: Large and eye-catching font used for headlines or titles
Reverse type: The process of printing light or white text on a dark or black surface
Point size:The size of the font used
Ligatures: The combination of two or more letters
Ampersand: The sign & (stands for "and")
Lowercase: A letter of a particular form often different and smaller than its corresponding uppercase letter
Uppercase: A letter of a particular form often different and bigger than its corresponding lowercase letter
Flush left: Text aligned along the left margin
Flush right: Text aligned along the right margin
Centered: Text aligned in the center of the page
Justified: Text that is aligned so that the print fills a space evenly or forms a straight edge at one or both of the margins
Type Family: A font that sticks to a certain style (ex. italics)
SMALL caps: A style of text that makes words less obtrusive or to give it more emphasis
Lining: A layer of different material covering the inside surface of something
Non-lining: A numerals typeset with varying heights in a fashion that resembles a typical line of running text
Leading :The amount of black space between lines of print
Margin: The edge or border of something
Kerning: To adjust the spacing between letters and characters in a piece of text
Tracking: A structure consisting of parallel lines
Concept: An abstract idea
Final product: The ending product of a design
Thumbnail :A small image of a picture
Initial cap :First letter of a word or name
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